Most shippers believe that utilizing a spot auction portal to secure capacity for uncovered loads is the solution to deal with routing guide gaps. Spot auction can be effective but it is often over used and sometimes unreliable.
When shippers know that thousands of their shipments per year will not be covered by their awarded primary providers it is more strategic to implement a contingency plan designed to secure extra capacity resulting in far fewer loads going to spot.
One way to compete against traditional spot is to activate API pricing which allows for far greater design around which shipments go to API and who gets to quote.
In this session you will learn: