Articles by Dr. Eva Ponce

Retailers need to carefully craft an omnichannel strategy that effectively integrates online and offline distribution channels while complementing the company’s overall go-to-market strategy. It also needs to outline how to allocate inventory, where and when to fulfill orders, and how to handle returns.

The pandemic-driven surge in e-commerce has left virtually no aspect of the retail supply chain untouched, forcing retail leaders to rethink everything. A new survey by the MIT CTL examines some of the changes they've made and the challenges that remain.