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Home » Authors » Dr. Eva Ponce

Articles by Dr. Eva Ponce

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LOGISTICS

Six defining challenges of omnichannel fulfillment

Retailers need to carefully craft an omnichannel strategy that effectively integrates online and offline distribution channels while complementing the company’s overall go-to-market strategy. It also needs to outline how to allocate inventory, where and when to fulfill orders, and how to handle returns.
July 17, 2023
Dr. Eva Ponce
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Retailers need to carefully craft an omnichannel strategy that effectively integrates online and offline distribution channels while complementing the company’s overall go-to-market strategy. It also needs to outline how to allocate inventory, where and when to fulfill orders, and how to handle returns.


Read More
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The changing landscape of omnichannel fulfillment

The pandemic-driven surge in e-commerce has left virtually no aspect of the retail supply chain untouched, forcing retail leaders to rethink everything. A new survey by the MIT CTL examines some of the changes they've made and the challenges that remain.
December 13, 2021
Dr. Eva Ponce
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The pandemic-driven surge in e-commerce has left virtually no aspect of the retail supply chain untouched, forcing retail leaders to rethink everything. A new survey by the MIT CTL examines some of the changes they've made and the challenges that remain.


Read More

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