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Home » Authors » Brian Birch

Brian Birch

Brian Birch is chief supply chain officer at Netrush.

Articles

ARTICLES

You don’t need an agile supply chain, you need a redundant one

A chain is only as strong as its weakest link. If you have an extremely efficient but thin and fragile supply chain, one small disruption can upend the entire system.
August 31, 2021
Brian Birch
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A chain is only as strong as its weakest link. If you have an extremely efficient but thin and fragile supply chain, one small disruption can upend the entire system.


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Moving on from speed and cost

Why convenience and experience are the next supply chain battleground
July 14, 2021
Brian Birch
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Why convenience and experience are the next supply chain battleground
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