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Beth Davis-Sramek

Beth Davis-Sramek is the Gayle Parks Forehand associate professor of supply chain management at Auburn University’s Raymond J. Harbert College of Business.

beth.davis@auburn.edu

Articles

ARTICLES

Urban fulfillment: The battle for city shoppers

December 18, 2018

Rafay Ishfaq, Brian Gibson, Cliff Defee, and Beth Davis-Sramek

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More and more people—especially young people—are moving into cities. To reach this increasingly important market segment, retailers need to find a profitable and efficient way to do urban fulfillment.