Soumen Ghosh

Soumen Ghosh is Nancy and Lawrence Huang professor of operations and supply chain management in the Scheller College of Business, Georgia Institute of Technology.

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Driving profitability via analytics-based value chain segmentation

February 28, 2018

Soumen Ghosh, Mark Hersh, and Richard Sharpe

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Designing supply chains based on the segmentation of products and customers helps companies profitably meet different channel and customer requirements. This overview of segmentation success factors and a case study of The Clorox Company's value chain segmentation program explain how it's done.

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