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Big data analytics implementations are up, but satisfaction with those implementations is down, according to a recent survey. Why are companies frustrated with their attempts to harness the power of large sets of supply chain data?
Designing supply chains based on the segmentation of products and customers helps companies profitably meet different channel and customer requirements. This overview of segmentation success factors and a case study of The Clorox Company's value chain segmentation program explain how it's done.
The amount of supply chain data is growing exponentially, and companies are struggling to make effective use of available information. New research reveals the strategies they're adopting to help them harness the power of big data.
