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Home » Authors » Rafay Ishfaq

Rafay Ishfaq

Rafay Ishfaq is the W. Allen Reed associate professor of supply chain management at Auburn University’s Raymond J. Harbert College of Business.
Rishfaq@auburn.edu
Articles

ARTICLES

Logistics 2030

Preparing warehousing and distribution for a frontline role by 2030

This year’s Logistics 2030 report shows top management more fully embracing the strategic role of these key logistics functions.
July 21, 2020
Brian Gibson and Rafay Ishfaq
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This year’s Logistics 2030 report shows top management more fully embracing the strategic role of these key logistics functions.
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Urban fulfillment: The battle for city shoppers

December 18, 2018
Rafay Ishfaq, Brian Gibson, Cliff Defee, and Beth Davis-Sramek
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More and more people—especially young people—are moving into cities. To reach this increasingly important market segment, retailers need to find a profitable and efficient way to do urban fulfillment.
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How retailers are getting ready for an omnichannel world

June 24, 2016
Rafay Ishfaq and C. Clifford Defee
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Traditional retailers are focusing on four priorities—two strategic, two tactical—to help them survive and thrive in an industry that is experiencing long-term disruption.
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