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Donald J. Bowersox, PhD, was a founder and second president of what is now CSCMP. He is University Professor and Dean Emeritus of the Eli Broad School of Management at Michigan State University.
The rapidly emerging technology of the Information Age is calling into question many traditional supply chain best practices. In this adaptation from their new book, Start Pulling Your Chain! Leading Responsive Supply Chain Transformation, the authors describe a four-stage transformation process for guiding companies as they move from a traditional, anticipatory approach to a response-based, or "pull," business model.
A pioneer in the field shares his historical perspective on the birth of the discipline and offers some thoughts on the direction it might take in the future.
