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Home » Authors » Kusumal Ruamsook

Kusumal Ruamsook

Kusumal Ruamsook is a research associate at The Center for Supply Chain Research, and instructor in supply chain management at the Smeal College of Business, at The Pennsylvania State University.
Articles

ARTICLES

Chocolate bars and population shifts: How Hershey's supply chain is adjusting to changing demographics

November 2, 2018
John J. Coyle, Kusumal Ruamsook, and Jason Reiman
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Tomorrow's workers and customers will look a lot different than yesterday's. For the most part, they will be older, more urban, and more diverse. Supply chains will need to adapt to these changes appropriately. Here's how one global candy company is doing just that.
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T = MIC2: Game-changing trends and supply chain's "new normal"

December 30, 2014
John J. Coyle and Kusumal Ruamsook
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Five technology trends are shaping a future where mobility, integration, complexity, and competition will be the defining characteristics of successful supply chain strategy.
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The real impact of high transportation costs

March 11, 2014
Dawn Russell, John J. Coyle, Kusumal Ruamsook, and Evelyn A. Thomchick
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High transportation costs are driving three main shifts in supply chain strategies. These changes are having a beneficial impact not just on transportation budgets but also on broader supply chain and financial performance.
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