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Home » Authors » Robert Bugge

Robert Bugge

Robert Bugge is an Instructor in the Marketing and Supply Chain Management Department of the Richard J. Fox School of Business at Temple University.
rbugge@temple.edu
Articles

ARTICLES

The case for front-end vertical integration

October 1, 2012
Robert Bugge
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Companies that outsource manufacturing can better control process, product quality, flexibility, and delivery if they have a higher degree of integration with their suppliers. In some cases, it may make sense to bring some manufacturing in-house. A technique called "Krajlic's matrix" facilitates that decision.
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