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Home » Authors » Richard J. Sherman

Richard J. Sherman

Richard J. Sherman is president of Gold & Domas Research.
rsherman@goldanddomas.com
Articles

ARTICLES

Why has CPFR failed to scale?

July 1, 2007
Richard J. Sherman
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The consumer goods industry has paid too much attention to planning and forecasting, and too little to synchronizing product flow with demand, according to a longtime industry observer.
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