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To respond to growth in e-commerce sales and increasing channel fragmentation, CPG companies must increase efficiencies and collaboration while also exploring new technologies, a new report recommends.
When Coca-Cola Parts and its 3PL couldn't agree on how to define "best-in-class" performance, they turned to a warehouse benchmarking study for guidance. The research helped them set goals that not only led to improvements in warehouse operations but also align with Coca-Cola's corporate strategy.
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