We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • SUBMISSIONS
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
Home » Parade Helps Covenant Logistics Power the Move to Digital Bookings
Press releases are provided by companies as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.

Upload your press release

Parade Helps Covenant Logistics Power the Move to Digital Bookings

Parade Helps Covenant Logistics Power the Move to Digital Bookings
June 2, 2022
No Comments

SAN FRANCISCO, June 02, 2022 -- Parade, the leader in software for freight brokers that drives digital transformation with its truckload capacity management platform, announces integration with the freight brokerage operations of Covenant Logistics Group, Inc. (NASDAQ/GS: CVLG). Covenant’s freight brokers used traditional methods, but Parade’s platform will fill a technology gap required to stay competitive in this rapidly evolving market. The relationship enables a quicker transition from manual to digital freight bookings.

“Covenant’s booking process had been mostly manual, with reps calling or emailing carriers. The reps had to handle negotiations and bookings through spreadsheets and a splendid memory,” states Chairman and Chief Executive Officer David R. Parker. “Parade gives Covenant reps digital bookings and integrations with syndication partners so they can post and manage incoming quotes and confirmations of ‘Book Now’ loads without ever leaving the Parade platform.”

“Parade acts like a carrier CRM that houses data to manage carrier preferences and better match carriers with the ideal load. Knowing carrier preferences lets our reps build more solid relationships with carriers,” said Patrick Childs, Senior Director of Strategic Services at Covenant. “Parade moves us 10 years into the future regarding our ability to service our customers and grow our business.”

“Parade’s capacity management platform fills a critical gap for our logistics enterprise customers, specifically around digitally managing and executing truckload capacity. Parade helps minimize inefficiencies and maximize profitability for Covenant Logistics,” said Preet Sivia, President and Co-founder of Parade. “Freight brokers find that Parade is an essential part of their technology stack to automate and digitize their logistics operations at any scale, from hundreds of trucks to hundreds of thousands.”

Parade gives one place to store carrier preference information, including new information that the freight brokers touch every day. Parade helps customers increase digital bookings by 30 percent on average, leading to greater revenues.

About Covenant Logistics Group, Inc.

Covenant Logistics Group, Inc., through its subsidiaries, offers a portfolio of transportation and logistics services to customers throughout the United States. Primary services include asset-based expedited and dedicated truckload capacity, as well as asset-light warehousing, transportation management, and freight brokerage capability. In addition, Transport Enterprise Leasing is an affiliated company providing revenue equipment sales and leasing services to the trucking industry. Covenant's Class A common stock is traded on the NASDAQ Global Select Market® under the symbol, “CVLG.”

About Parade

Parade is the leader in software for freight brokers, offering truckload capacity management that drives carrier access and digital transformation. Reimagine freight brokerage operations through transformational software workflows, artificial intelligence (AI), and the Parade partner ecosystem. Manage relationships efficiently, increase truckload capacity, and re-utilize carriers to find the right truck at the best price at the right time. Brokers and 3PLs grow profits by booking more loads, increasing operational efficiencies, and boosting productivity. Visit us online at Parade.ai.

http://www.parade.ai
Submit your logistics, material handling, or supply chain related company news in Supply Chain Quarterly's's Industry Press Room section or New Products section
Technology Third-Party Logistics Trucking
KEYWORDS Parade
  • Related Articles

    Parade and Truckstop.com Announce Integration to Power Instant Load Bookings

    Parade & 3G Raise the Bar on Digital Bookings

    BNSF Logistics Selects Blume Global to Power Its Digital Supply Chain Transformation

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • How to resolve your inventory dilemma

  • Container prices continue to drop

  • Regionalized supply chains: the key to resilience

  • Warehouse vacancy rates sink to 27-year low

  • Empty shipping containers stack up at U.S. port depots

Featured Video

Cccb7d13 710a 4473 8132 da8b6cc286f1

The Sportsman's Guide Case study: Increasing Accuracy & Productivity

Viewer Contributed
Thanks to the Lucas Warehouse Optimization Suite, The Sportsman's Guide has increased productivity, reduced training time, and experienced a boost in accuracy for both full-time staff and seasonal employees. Want to learn how Lucas can help your DC be more efficient, accurate, and safe while reducing labor costs?...

FEATURED WHITE PAPERS

  • Case Study: Peak Teams helps boost headcount quickly on a short-term project

  • Breaking Bad: Conducting Full Truckload RFPs in the Age of Digital Freight Procurement

  • Omnitracs One – Last Mile Solutions

  • The enterprise shipper's guide to building a smarter truckload RFP

View More

Subscribe to Supply Chain Quarterly

Get Your Subscription
  • SUBSCRIBE
  • E-NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2022. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing