We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • SUBMISSIONS
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
Home » Loftware Intros New, Unified Brand as Global Leader in Enterprise Labeling and Artwork Management
Press releases are provided by companies as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.

Upload your press release

Loftware Intros New, Unified Brand as Global Leader in Enterprise Labeling and Artwork Management

Loftware Intros New, Unified Brand as Global Leader in Enterprise Labeling and Artwork Management
October 21, 2021
No Comments

Loftware, Inc., the largest software company in the world specializing in Enterprise Labeling and Artwork Management solutions today announced a brand refresh, solidifying the unification of Loftware and Nicelabel into one integrated Loftware global brand. The refresh comes after a momentous year for the company, experiencing record growth in customer sales and deployments in 2021 following the combination of Loftware and NiceLabel, another leading labeling solutions provider.

This union has provided customers and partners with greater access to the most robust solutions, technologies, features, and capabilities enabling them to create new efficiencies across labeling and packaging artwork management, all from a single solutions provider and cloud leader. It has also brought together 60 years of combined expertise in solving labeling challenges for companies of all sizes throughout a wide range of industries across the globe. Now, the Loftware corporate brand will extend across the entire product portfolio with NiceLabel solutions maintaining the NiceLabel brand name.

“I am excited to mark this critical inflection point with the launch of our new Loftware global brand. As part of our new organization, we wanted to redefine our identity including a new look and feel to accurately reflect our future vision, strategy, and direction. We believe this new brand captures the true essence of Loftware – bold, modern, global, and innovative, while embracing the personality, humanity, and diversity of the company,” said Josh Roffman, Senior VP Marketing & Product Management, Loftware. “The combination provided us with the opportunity to redefine who we are as a unified organization. We have never been in a stronger position to elevate mission critical labeling and artwork management solutions, transform businesses, and revolutionize the industry,” he added.

The new corporate identity, which highlights the company’s vision “to enable companies of all sizes to digitally transform their business and revolutionize their supply chains,” includes a mission, strategy, visual brand, and core values which reflect the spirit of the combined organization. Loftware plans to launch a single combined website in the future which will highlight the new brand, vision, and organization. The site, designed to be optimized for customers, partners and visitors, will continue to offer a blend of product and corporate information, product resources including downloads and a partner portal, as well as educational resources on labeling and artwork management. It also will provide insights on how Loftware teams with customers and partners to help them accelerate their business and succeed with innovative enterprise labeling and artwork management solutions.

“Loftware and NiceLabel have always placed the highest importance in the overall wellbeing and interests of our employees, our customers, and our partners. This on-going commitment is still at the forefront of everything we do, and it further unites us as the one global team,” said Robert O’Connor, Jr., President and CEO of Loftware. “Our size and scale have already allowed us to expand investments in products, people, and systems to the extent neither company could have ever previously considered. We now truly offer the industry’s broadest and most advanced solutions, services, and support enabling us to help businesses of all sizes and across all industries to digitally transform their supply chains and solve business challenges,” he added.

https://www.loftware.com
Submit your logistics, material handling, or supply chain related company news in Supply Chain Quarterly's's Industry Press Room section or New Products section
Inventory Technology Special Coverage
KEYWORDS Loftware
  • Related Articles

    Loftware Hosts Largest Virtual Labeling and Artwork Management Conference of the Year

    Loftware Smartflow 26.2 Improves Control and Saves Time in Managing Packaging Artwork

    Loftware Smartflow 26.3 Improves Usability and Reduces Reworks for Managing Packaging Artwork

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Forecasts call for freight rate slumps in 2023

  • Projected U.S. recession in early 2023 will soften freight market

  • Inflation drops again as interest rate hikes hit home, NRF says

  • How to avoid the next crisis: A new approach to supply chain agility

  • Five levers to build a resilient supply chain

Featured Video

20221107korber large vs

Enhancing Customer Experience with Your Supply Chain Strategy

Viewer Contributed
With the rise of e-commerce, many businesses have had to transform their warehouses to handle online orders in addition to regularly scheduled inventory shipments. This means warehouses need more information than ever before to ensure they can meet customers' needs. As a result, companies need to select warehouse...

FEATURED WHITE PAPERS

  • Guide to Pallet Rack Safety

  • 3PLs: Complete Orders Faster with Flexible Automation

  • A shipper's guide to navigating post-pandemic holiday freight

  • THE NEW WAY TO WAREHOUSE: 4 Innovations in Automation & Robotics to Boost Warehouse Productivity

View More

Subscribe to Supply Chain Quarterly

Get Your Subscription
  • SUBSCRIBE
  • E-NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing