Gebrüder Weiss was presented with the German Brand Award on June 10, 2021, for its image campaign “#GWmovesOn.” As the coronavirus pandemic unfolded, the international transport and logistics company developed the GWmovesOn campaign to provide extra motivation for its essential workforce in these challenging times and to recognize their achievements.
The “#GWmovesOn – Heroes in Logistics” campaign communicated the work of the company’s team both internally and externally. For example, Gebrüder Weiss used its social media channels to share 60 individual stories of its employees from more than 16 countries. These stories, which were collected during the pandemic, were also published in a special edition of the award-winning customer magazine ATLAS. “Our aim with this campaign was to give our employees the recognition they deserve for their unwavering dedication since the beginning of the pandemic,” says Peter Kloiber, Member of the Management Board at Gebrüder Weiss. “We showcase the fact that people with different interests, talents and strengths work here, along with what they are made of. It is these employees who are behind the “heroic stories” and we are proud of them,” adds Peter Kloiber.
Important industry award
The German Brand Award honors strong campaigns, concepts, and strategies for their brand management in the categories “Excellent Brands” and “Excellence in Brand Strategy and Creation.” This year there were 1,134 submissions from 17 countries. The winners included well-known brands such as BMW Motorrad, Knorr-Bremse AG and Deutsche Telekom, in addition to Gebrüder Weiss.
About Gebrüder Weiss
Gebrüder Weiss, a global freight forwarder with a core business of overland transport, air, and sea freight and logistics, is the world's oldest transport company with a history that dates back more than 500 years. The family-owned company employs more than 7,400 people worldwide and boasts 170 company-owned locations. The business established a presence in the United States in Chicago in 2017 and has since expanded its North American locations to include Atlanta, Boston, Dallas, Los Angeles, New York, San Francisco, Montreal, Toronto and Vancouver. Developing and changing with its customers' needs during its long history, Gebrüder Weiss is also a pioneer in sustainable business practices having implemented myriad ecological, economic, and social initiatives. The company's voyage into North America, along with its continuous growth, illustrates the need for highly experienced providers of global solutions through an international network of supply chain experts. Customized solutions with a single point of contact provide customers with an exceptional service experience focused on reliable and economical solutions.http://www.gw-world.com