We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • SUBMISSIONS
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
Home » Demand forecasting top of mind for supply chain leaders
Forward Thinking

Demand forecasting top of mind for supply chain leaders

March 21, 2011
Supply Chain Quarterly Staff
No Comments

A recent survey conducted by the consulting firm ICognitive found that supply chain executives in the semiconductor industry consider improvements to demand forecasting to be their greatest concern. Ninety-six percent of the 50 survey participants cited that as their top supply chain issue, followed by delivery reliability (88 percent) and inventory reductions (78 percent). All of these challenges, the report's authors note, are a "direct consequence of the lack of visibility of the demand signal."

One reason for that lack of visibility, according to the study, 2010 State of the Supply Chain Performance Report, Focus on Semiconductor Industry, is that the emergence of "fabless" manufacturing has made the supply chain model in the semiconductor industry more complex. While original equipment manufacturers (OEMs) still design chips, they rely on contract manufacturers across the globe to produce the products they design. This change has resulted in longer lead times and more lead-time variability, both of which make accurate demand signals even more important.

Not surprisingly, then, respondents said they are working to improve demand visibility and collaboration with partners. Almost all (95 percent) of the respondents said they employ best practices in supplier collaboration, 92 percent said they had adopted sales and operations planning, and 74.5 percent were deploying an end-to-end supply chain visibility tool. The most popular of those tools included forecasting software (86 percent) and supplier management portals (75 percent).

This year's semiconductor survey is the latest in a series of benchmarking studies that ICognitive conducts each year on the state of supply chain performance for a specific industry sector.

  • Related Articles

    Cost reductions, product quality top of mind for supply chain executives

    Safety will be top of mind on National Forklift Safety Day 2022

    Survey: Cost, IT, strategy, transportation are top concerns for supply chain managers

Recent Articles by Supply Chain Quarterly Staff

Freight sector missed the boat on strong U.S. economy in Q3 and Q4, FTR says

Freightos completes plan to go public on NASDAQ exchange, raises $80 million

Retailers lose visibility as they outsource last-mile delivery, FarEye says

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Forecasts call for freight rate slumps in 2023

  • Projected U.S. recession in early 2023 will soften freight market

  • Inflation drops again as interest rate hikes hit home, NRF says

  • How to avoid the next crisis: A new approach to supply chain agility

  • Five levers to build a resilient supply chain

Featured Video

20221107korber large vs

Enhancing Customer Experience with Your Supply Chain Strategy

Viewer Contributed
With the rise of e-commerce, many businesses have had to transform their warehouses to handle online orders in addition to regularly scheduled inventory shipments. This means warehouses need more information than ever before to ensure they can meet customers' needs. As a result, companies need to select warehouse...

FEATURED WHITE PAPERS

  • Guide to Pallet Rack Safety

  • 3PLs: Complete Orders Faster with Flexible Automation

  • A shipper's guide to navigating post-pandemic holiday freight

  • THE NEW WAY TO WAREHOUSE: 4 Innovations in Automation & Robotics to Boost Warehouse Productivity

View More

Subscribe to Supply Chain Quarterly

Get Your Subscription
  • SUBSCRIBE
  • E-NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing