In the current days, marketing has become an essential tool for every company that searches for steady growth. No matter what business you’re in, your next client will probably have searched for your services on Google and checked on your reviews on Yelp. So, having said that, is your company prepared for this? Here we will tell you some of the best ways to start your next marketing campaign and get the advantage of so many opportunities out there.
When we talk about marketing, the most traditional thought is the newspaper or magazine that you used to buy in a physical store. Of course, today, you think about marketing as the position on a search engine or a video ad. It's crazy how marketing evolutes and how innovation is difficult to follow. That’s why sometimes you need to dedicate some of your budgets to invest in talents or outsource your marketing. Most probably, specialists will bring all the knowledge you need to sell more and increase your clientele.
Here we list a few alternatives for you to start your marketing the right way: A marketing agency, a marketing consultant, hire your own team, or a freelancer.
Marketing and advertising agencies are the most common way to start your marketing activities if you don’t have a team dedicated to it. The advantages of working with agencies are more related to the fact they have a full team in different marketing roles and responsibilities that can help you speed up an integrated marketing campaign. Either you can run Google Ads or start your social media channels; they will be there to support your company.
Hiring a marketing agency can sometimes be tricky, especially when you are in a specific niche requiring specialized knowledge. For that reason, the learning curve of agencies can take some time. Therefore, if you go for that option, make sure they have already experienced working with logistics and supply chain companies.
Some companies hire marketing consultants to create a marketing department, hire talents, organize and develop processes, and strategize the marketing investments and budget.
Among all the important functions the marketing consultant performs, one of the most important is to give the right marketing strategic orientation for your company.
In some cases, marketing consultants can have their own team and be hands-on, working similarly to a marketing agency, but in most cases, they serve as the north your company needs to make efficient marketing spends.
That’s an obvious option, but is it the easiest one? It depends on your company's goals. If you’re planning to develop specialized knowledge in marketing and plan to have this function as a competitive advantage against the competition, then you should think about having your own team.
Among your team, you should have people who can talk to your target consumer and are used to communicate with your niche audience. A marketing internship program, for example, can be an efficient and worthy solution for your social media channels.
A freelancer can be a fast way to have an outsourced team. A freelancer charges you by the hour or by project, and you can manage your hirings according to your demands.
The advantage of having freelancers is to keep costs low since you only hire when you need them. Another advantage lays in the fact you can have highly specialized people in each and every aspect. So, if you want someone good at link building, you can search for a highly specialized freelancer in link building. If you need someone good on Instagram, you can certainly find a freelancer that only runs Instagram campaigns.
Digital platforms such as freelancers.com have been used most frequently nowadays.
No matter what way you choose, make sure you have great talents taking care of your brand, clients, and budget.