We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • SUBMISSIONS
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
Home » Survey: fast shipping wins more customers than discounted prices

Survey: fast shipping wins more customers than discounted prices

Merchants say offers of 1-to-2-day shipping is key to convincing online shoppers to click “buy,” Ware2Go study says.

ware2go graphic
October 21, 2020
Supply Chain Quarterly Staff
No Comments

A majority of merchants say they can attract more customers with offers of fast shipping than with discounted prices, according to a survey released today by fulfillment service provider Ware2Go.

The survey asked retailers about their best tools for improving “e-commerce cart conversions,” which is the percentage of times that shoppers actually buy the items they have placed in virtual shopping carts on websites.

Results of the study showed that 56% of shoppers converted their carts when offered free shipping, and 52% did so when offered 1-to-2-day shipping. In contrast, just 29% converted when offered a free gift with purchase, and 26% when offered an in-cart discount.

And the impact was significant, with a one-to-two-day delivery promise boosting cart conversion rates by 25% according to a majority (65%) of respondents, said Atlanta-based Ware2Go, a unit of UPS Inc. that offers outsourced warehousing and fulfillment services that are designed to help small and medium businesses compete with larger competitors.

The survey was conducted in August 2020 by Propeller Insights on behalf of Ware2Go. It polled some 250 merchants operating both online and brick-and-mortar businesses, with revenues ranging from $2 million to $200 million.

Those insights demonstrate that as customers do more shopping from home—especially during extended pandemic lockdowns—the delivery experience becomes increasingly important, and that businesses hoping to compete in the e-commerce space must build a fulfillment strategy to meet growing customer expectations, Ware2Go CEO Steve Denton said in a statement.

Despite those results, there is a gap between the number of merchants who see the benefits of two-day shipping service guarantees (75% of respondents) and the number that currently offer it (60%), the company said. Possible reasons for that gap include several key operational challenges faced by merchants, including: insufficient inventory management (33%), incorrectly filled orders (31%), slow delivery speeds (30%), and lack of labor availability (30%), survey figures showed.

Ware2Go's recent merchant data study shows that 2-day shipping guarantees positively impact business & brand for sellers. Check out our 2020 Fast Shipping Guide for more learnings. #ecommercestrategy https://t.co/BA98jI8ifF

— Ware2Go (@Ware2Go) October 21, 2020
E-Commerce Logistics Services
KEYWORDS UPS Ware2Go
    • Related Articles

      Survey: retailers lose more revenue from inaccurate inventory than theft

      Survey: warehouse productivity driven more by worker well-being than automation and KPIs

      Retail and hospitality firms more worried about labor shortage than supply chains

    Recent Articles by Supply Chain Quarterly Staff

    More women join trucking industry as technicians

    GE Appliances unveils $450 million upgrade to manufacturing plant in KY

    Freight technology provider Loadsmart acquires computer vision platform provider

    You must login or register in order to post a comment.

    Report Abusive Comment

    Most Popular Articles

    • Wabash opens trailer manufacturing facility in Indiana

    • Six defining challenges of omnichannel fulfillment

    • Postal advocacy group says “excessive” July 9 stamp price hike will hurt consumers

    • California bill would require large corporations to disclose their greenhouse gas emissions

    • How companies can lower their ESG footprint through smarter procurement

    Featured Video

    8757b894 244c 4429 b5d8 e6df7b479d82

    Penalties for Wood Packaging Material Violations

    Viewer Contributed
    Our Services Include: Customs Broker Denver Freight Forwarder Denver Global Logistics Denver Cargo Insurance Denver Customs Bond Denver Customs Clearance Denver Customs Duty Denver Isf Filing Denver More details: Phone : 281-445-9779 Email: info@gallaghertransport.com Website: gallaghertransport.com

    FEATURED WHITE PAPERS

    • Five questions to ask before electrifying your indoor forklift fleet

    • Operator assist system myths busted

    • Three layers of forklift safety: Promoting operating best practices

    • The Complete Guide to Automated Packaging

    View More

    Subscribe to Supply Chain Quarterly

    Get Your Subscription
    • SUBSCRIBE
    • E-NEWSLETTERS
    • ADVERTISING
    • CUSTOMER CARE
    • CONTACT
    • ABOUT
    • STAFF
    • PRIVACY POLICY

    Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing