In the world of content marketing, user-generated content (UGC) is seen as a major push, especially for an e-commerce brand. UGC is defined as content generated by product users, followers, or consumers of a brand for expressing their opinions and feelings.
The relevance of user-generated content in e-commerce development is very vital. As much as 64% of the customers check the online reviews of the strangers before deciding to purchase something online- a survey report suggests.
We will take a dive and see how UGC can provide you with leverage and why it is worthier for investment.
Reviews and testimonials: Reviews are collected by brands in a proactive way with an aim to give more informational and compelling content to potential customers. Reviewers are typically paid the brands unlike posting a comment. The reviews comprise of text, photos, and videos.
The business dictionary describes testimonials as written credentials from celebrities and customers affirming the satisfaction, performance, quality, and value of the product and service. Some companies have a separate testimonial page to disclose how users have been benefitted from their products and services.
“Customer service interactions are becoming your primary means of creating true customer relationships. To be a successful business today, you must understand how relationships actually work and how to build them.” Mikkel Svane, CEO & Founder, Zendesk.
UGC videos: UGC videos refer to all those videos that don’t require any payment for creating the video content. Instagram Stories, GoPro, natively short videos fall under the category of UGC.
It also includes AR lenses or live video streams in platforms like Facebook, Instagram, and others.
Blog Post: Blogs are an excellent way of introducing your product and services. It’s great to collaborate with famous bloggers and ask them to try your product and feature it in their blog.
Showcasing the opinions about a particular matter has become quite common in the blog. If your product manages to impress the blogger, your brand name can appear in several blogs that will draw the attention of thousands of readers.
Social media post: Social media is the main hub for creating power-driven user-generated content. Anyone can post about their product on the social media platform and share it with their families and friends.
People are viewing and sharing thousands of such posts with photos and videos every day on social media platforms like Facebook, Instagram, Twitter, etc.
Gain customer insights: Analyzing your customer’s opinions can provide you with key insights. UGC is a gold mine data that helps you to understand your customer expectations and what they find engaging.
Collecting the UGC data and conducting an audit will be time-consuming but you can easily identify the shortcomings. Later on, you can upgrade and apply a proper marketing strategy to generate leads and increase sales.
Deliver better personalization: Personalization is another aspect that offers a key advantage to UGC. The UGC data explores the side like what makes the user excited to create content and engage with your brand.
By evaluating this data you can calibrate personalization into your marketing ventures. You can even develop an online community that fosters customer-brand relationships.
Research reveals that 71% of customers like personalized ads. If the UGC data is applied properly it encourages engagement and helps to build audiences.
Create unique content: The content produced by your audience will give a fresh perspective about the product. It won’t have the professional touch of your marketing team, but it can be more captivating for the customers.
Your brand will get distinguished from the competitor through the perspective of the outsider. The unique content of your audience will encourage other audiences to join the team and spread the message faster.
Recieve SEO perks: Your SEO efforts can get several benefits from UGC. The more positive customer reviews on your website improve the optimization of your SEO.
If users are publishing content in their blogs with backlinks to your website, it also raises the SEO rankings. You can even implement the phrases and words used by your audience to enhance your keyword optimization research.
Boost social media reach: UGC campaigns and social media platforms goes perfect like bread and butter. The combined strength of the two is completely magical.
Start a meaningful interaction with the customer by encouraging them to submit their opinions and respond to the same. Implementing a UGC campaign on social media is a brilliant strategy to create brand awareness and engage customer involvement.
“Truly listening is hearing the needs of the customer, understanding those needs, and making sure the company recognizes the opportunity they present.” Frank Eliason, Global Director Client Experience, Citi
Right now is the time when all business should focus on setting up their presence online to reach more and more customer across many locations at once. Transforming business to digital is vital decision to make for any business and it is the right time than ever to do.
If you champion the master weapon of user-generated content, then you can easily win the hearts of several customers in e-commerce marketing. UGC can be your treasure box with benefits if you know how to manage it properly.