Online shoppers are looking for more than just a quick delivery these days, as transparency into fees and a desire for personalization take hold among consumers, an August 6 study from UPS shows.
Specifically, the study found that shoppers want to see all taxes and fees upfront, and that they also want control over the delivery process, easy returns, and a loyalty program that rewards frequent purchases. The UPS study, 2019 UPS Pulse of the Online Shopper, captured evolving trends, preferences, and expectations of online shoppers in 15 countries and regions, including the United States, Asia, Europe, Canada, Mexico, Brazil, and for the first time, India. The study also examined generational trends in online shopping, gauging the effect that Baby Boomers, Gen Xers, Millennials, and Gen Zers are having on retail trends.
Study found that consumers want: