Like many industries, U.S. consumer packaged goods (CPG) companies are facing intense pressure from changing market conditions such as growing e-commerce sales and increasing channel fragmentation. These changes are shaking up traditional supply chain structures and challenging companies to find new ways to respond to customer demands, according to a recent report from The Boston Consulting Group (BCG) and the Grocery Manufacturers Association (GMA).
How CPG Supply Chains Are Preparing for Seismic Change is based on the 2017 Supply Chain Benchmarking Study, a survey of the U.S. units of more than 30 leading CPG companies. The report highlights five essential actions that CPG companies can take to continue meeting customers' needs. These actions are summarized below.
How CPG Supply Chains Are Preparing for Seismic Change is based not only the survey results but also in-depth interviews with 68 supply chain leaders and industry experts, as well as BCG research. Gross annual revenues for participating companies range from $165 million to more than $32 billion. The report was written by BCG partners Elfrun von Koeller, Peter Dawe, and Alicia Pittman.
A copy of the report can be downloaded here.