We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • ::COVID-19 COVERAGE::
  • INDUSTRY PRESS ROOM
  • SUBMISSIONS
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • Upload your video
  • BLOGS & MORE
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • SCQ Forum
      • Reflections
    • Mobile Apps
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • Upload your video
  • BLOGS & MORE
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • SCQ Forum
      • Reflections
    • Mobile Apps
Home » Study: consumers prefer in-store shopping over e-commerce
Forward Thinking

Study: consumers prefer in-store shopping over e-commerce

November 13, 2017
Supply Chain Quarterly Staff
No Comments

Despite e-commerce's meteoric rise, consumers still prefer to shop in person, according to a survey released Thursday by logistics software provider JDA Software Group Inc.

About 54 percent of respondents to the third annual "JDA Consumer Survey" said they preferred to shop in-store over alternatives like online, mobile, or social media, the Scottsdale, Ariz.-based firm said. In addition, three-quarters of respondents favored a quick and easy shopping trip where the merchandise they want is in stock over a personalized online experience that can quickly become time-consuming when a website offers related products based on their shopping history, according to the survey results.

Retailers can take advantage of those preferences to maximize sales in the holiday peak season by combining unified commerce solutions with strong inventory visibility and a well-trained staff, JDA said. Together, those three ingredients can create a seamless holiday shopping experience at the store level, the company said.

Another way retailers can attract customers is by offering fulfillment services like "buy online, pickup in-store" (BOPIS) and "buy online, return in-store" (BORIS) to garner in-store foot traffic with the promise of a convenient shopping experience, according to Jim Prewitt, JDA's vice president for retail industry strategy.

BOPIS is fast becoming a consumer favorite, with half of respondents saying they had used the service in the last 12 months, a 44-percent increase over JDA's 2015 survey. That preference also extended to returns, with more than 30 percent of respondents saying they had used BORIS to avoid the hassle of online returns, JDA said.

"This is a crucial opportunity for retailers looking to develop a unified customer experience that exists both online and in stores," Prewitt said in a statement. "Promoting convenience will be critical in driving brick-and-mortar foot traffic; retailers will need to execute these fulfillment services flawlessly to maintain customer loyalty."

  • Related Articles

    No in-store shopping? No problem

    Report: Consumers prefer to shop locally

    Study: e-commerce trends are shrinking average length of truck trips

Recent Articles by Supply Chain Quarterly Staff

Reports: Outlook calls for stronger supply chains

Gartner: 4 ways to compete with industry disruptors

Survey reveals there’s plenty of room for improvement in e-commerce fulfillment

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular Articles

  • Will this be the decade of supply chain sustainability?

  • The 3PL industry: time to reset

  • The four characteristics of a customer-centric supply chain

  • Five principles for creating a supply chain foreign exchange risk mitigation strategy

  • Seizing the helm

Featured Video

Be8de8b1 9bd3 48d6 9400 0bf476fd1f5d

Optimization Through Lean Management 

Viewer Contributed
Uncertain times can put a tremendous strain on your business’s people, processes and supply chains. However, operations can mitigate some of these factors by adopting lean management principles and instilling a culture of continuous improvement. Raymond Lean Management Manager of Solutions and Support Centers Keith...

FEATURED WHITE PAPERS

  • The Top Supply Chain Pains That You Should Address For a Healthier 2021

  • Research Report: New Rules for Supply Chain Insights, Collaboration and Overall Resiliency

  • Logistics 2030 – Navigating a Disruptive Decade (Year 2 Report)

View More

Subscribe to Supply Chain Quarterly

Get Your Subscription
  • SUBSCRIBE
  • E-NEWSLETTERS
  • ADVERTISING
  • CUSTOMER CARE
  • CONTACT
  • ABOUT
  • STAFF
  • PRIVACY POLICY

Copyright ©2021. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing