Launching a new product can be like a roller coaster ride. There are highs, like the increased sales and the sense of pride that comes from bringing something from idea to finished product. And then there are lows—problems associated with new designs and other first-time experiences that can stop that sense of euphoria cold.
On a roller coaster, of course, everyone expects to experience ups and downs. But companies often fail to anticipate problems when they launch new products, according to André Kuper, a project manager for Hewlett-Packard Co.
In his session at CSCMP's 2007 Annual Conference, "Instilling Change in How Products Are Brought to Market," Kuper regaled his audience with tales of unexpected outcomes of new product launches and offered some advice. Here are some of his true-life stories: