European Supply Chain Leadership Forum focuses on enhancing the customer experience

Practitioners from some of the world's best-known companies as well as globally renowned supply chain experts will headline the CSCMP Spain Roundtable's annual Supply Chain Leadership Forum/European Conference in Barcelona, May 18 and 19. This popular, English-language event draws attendees from across Europe and the Middle East.

This year's theme will be employing supply chain capabilities to enhance the customer experience. Practitioners on the program include Pernilla Rosenqvist, global range manager, textiles for Ikea; Oscar Díaz Martí director, global planning and merchandising for Swarovski; Thorsten Schroeer, director and global industry leader, Watson IoT (Internet of Things) for manufacturing at IBM; and Marco Porzio, supply chain director, South European region for Nestlé Purina.

The conference will also feature respected supply chain experts, including Carol Ptak of the Demand Driven Institute, Matthew Spooner of Gartner, Robert Martichenko of LeanCor, Dr. Richard Wilding of the Cranfield School of Management, and Dr. Kai Hoberg of Kühne Logistics University.

Workshops on topics such as blockchain and the impact of e-commerce on supply chain operations as well as customer case studies will round out the program.

CSCMP members receive discounts on the conference fees. For the complete conference agenda and instructions on how to register, download the event brochure at www.cscmpspain.org. For more information, send an e-mail to contact@cscmpspain.org.