We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
  • INDUSTRY PRESS ROOM
  • SUBMISSIONS
  • MEDIA FILE
  • Create Account
  • Sign In
  • Sign Out
  • My Account
Free Newsletters
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
  • MAGAZINE
    • Current Issue
    • Archives
    • Digital Edition
    • Subscribe
    • Newsletters
  • STRATEGY
  • GLOBAL
  • LOGISTICS
  • MANUFACTURING
  • PROCUREMENT
  • VIDEO
    • News & Exclusives
    • Viewer Contributed
    • CSCMP EDGE 2022 Startup Alley
    • Upload your video
  • PODCAST ETC
    • Podcast
    • White Papers
    • Webcasts
    • Events
    • Blogs
      • Reflections
      • SCQ Forum
    • Mobile Apps
Home » Shopping study could shape grocery replenishment
Forward Thinking

Shopping study could shape grocery replenishment

December 12, 2007
Supply Chain Quarterly Staff
No Comments

Data from a new study of shoppers' behavior could change how companies market their products and stock their retail shelves.

The marketing research firm Nielsen Company and a consortium of consumer product manufacturers and retailers took part in the Pioneering Research for an In-Store Metric (P.R.I.S.M.) project. The project was designed to measure the effectiveness of in-store promotions and displays in influencing consumers' purchases.

The research used infrared sensors throughout the aisles of 160 grocery stores to record shoppers' movements. Personnel from Nielsen verified the data captured by the electronic devices.

The study turned up some surprising insights that challenge the conventional wisdom about consumer behavior. For instance, although it had long been believed that the heaviest traffic flows were in the beverage and snack aisles, the dairy and egg sections were the busiest parts of the stores. The study also found that a significant number of shoppers browsed the aisles but made no purchases.

The study results could be used to develop metrics for measuring the effectiveness of displays, packaging, and other promotions. Participants said that the data could also be used to change the way retailers and manufacturers communicate with shoppers.

Ultimately, the project's managers hope, this new information about consumers' shopping habits will allow retailers to better anticipate demand and stock the right types of items to boost sales.

[Source: The In-Store Marketing Institute, www.instoremarketer.com]

    • Related Articles

      Study: consumers prefer in-store shopping over e-commerce

      Mobile technologies could save companies thousands of dollars, study says

      Study: Logistics and transportation jobs could be in peril

    Recent Articles by Supply Chain Quarterly Staff

    Saddle Creek adds 1.8 million square feet of warehouse space in four markets

    Penske’s 3PL arm to expand brokerage capabilities with new offices in Chicago and NJ

    ERP vendor Aptean acquires TMS provider TOTALogistix

    You must login or register in order to post a comment.

    Report Abusive Comment

    Most Popular Articles

    • Report: Sagging freight stats show that trucking sector is returning to its historic mean

    • Survey: parcel delivery drivers are frustrated by using their own smartphones for work

    • Heavy transport across two continents

    • Survey: most Americans unaware that truckers face shortage of parking spaces

    • Supply chain executives not yet seeing expected results from technology investments

    Featured Video

    20221107korber large vs

    Enhancing Customer Experience with Your Supply Chain Strategy

    Viewer Contributed
    With the rise of e-commerce, many businesses have had to transform their warehouses to handle online orders in addition to regularly scheduled inventory shipments. This means warehouses need more information than ever before to ensure they can meet customers' needs. As a result, companies need to select warehouse...

    FEATURED WHITE PAPERS

    • Three layers of forklift safety: Promoting operating best practices

    • The Complete Guide to Automated Packaging

    • Five tips for parcel success in 2023

    • Guide to Pallet Rack Safety

    View More

    Subscribe to Supply Chain Quarterly

    Get Your Subscription
    • SUBSCRIBE
    • E-NEWSLETTERS
    • ADVERTISING
    • CUSTOMER CARE
    • CONTACT
    • ABOUT
    • STAFF
    • PRIVACY POLICY

    Copyright ©2023. All Rights ReservedDesign, CMS, Hosting & Web Development :: ePublishing