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Why has CPFR failed to scale?

By RICHARD J. SHERMAN

The consumer goods industry has paid too much attention to planning and forecasting, and too little to synchronizing product flow with demand, according to a longtime industry observer.

From the Quarter 02 2007 issue

When efficient consumer response (ECR) was introduced in 1993, supporters predicted that the demand-driven replenishment system would generate $30 billion of savings for companies in the grocery industry. Ever since, trading partners in the grocery supply channel have attempted to focus on the processes that would make ECR a reality....

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