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The persistent gap between supply and demand

By WILLIAM BRANDEL

A research study finds that most companies have a long way to go before they can achieve a demand-driven inventory strategy.

From the Quarter 04 2007 issue

In today's rough-and-tumble business environment, distribution-intensive com panies such as retailers and distributors must match supply with demand—not only to gain a competitive advantage but also to survive. Achieving that goal calls for operational approaches (such as carrying buffer inventory) that may sometimes conflict with the tradition al drivers of inventory management: cost control and efficiency....

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