CSCMP's Supply Chain Quarterly
May 17, 2012
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Supply Chain Executive Insight E-Newsletter
Each month the Supply Chain Executive Insight e-newsletter will include brief articles about developments that are often overlooked by other supply chain publications. We will present you with summaries of the latest research as well as new ideas on how to make your supply chain operations more effective. And we'll offer commentary that sheds light on what's happening in supply chains today.
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Free Articles From The Current Issue
Supply chain segmentation: 10 steps to greater profits
Segmentation lets companies boost profitability by tailoring their supply chain strategy to each customer and product in their portfolio. Here are 10 key practices that will ensure success.

Turn your reverse supply chain into a profit center
Selecting the right disposition strategies and understanding their financial impact can help you turn the reverse supply chain into a revenue generator instead of a cost center.

Panama Canal expansion: game changer, or more of the same?
Some ports and ocean carriers expect significant new business to come their way following the Panama Canal expansion. But do the "shipper math," says the author, and it's clear that U.S. distribution patterns are unlikely to change much.

"Imagineering" a supply chain
Disney's supply chain executives coined the term "imagineering" to describe the convergence of precise engineering and execution with the imagination and "magic" that makes the company one of the world's cultural icons.

SCPro certification: the path to leadership
Even though today's supply chain talent may be better educated than previous generations, they still need to gain experience in the depth and breadth of logistics and supply chain management in order to become high-impact leaders.

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Forward Thinking

Who benefits most from optimization tools?

Because asset performance is a top priority for manufacturers, they are likely to get the best return from supply chain-network optimization software.

Companies that have invested heavily in their own manufacturing plants to produce large volumes of materials like chemicals, metals, and paper make good candidates for successful use of supply chain-network optimization software. That's the view outlined in the report "Best Practices: Supply Network Optimization in Asset-Oriented Value Chains" issued by the research firm Manufacturing Insights.

The report contends that these types of manufacturers —termed "asset-oriented value chains" —are ripe for optimization because they have made significant capital investments and their high operating costs make asset performance a top priority. In addition, changing demand patterns strain the supply chain because they create regional shifts in distribution and gaps between production and actual demand. Finally, since many of these manufacturers have been involved in mergers, acquisitions, divestitures, and joint ventures, their revamped business structures necessitate a supply chain redesign.

When it comes to using software to optimize supply chain networks, the report says, most manufacturers start out slowly, using fairly simple models before proceeding to more complex ones over time. These types of tools are employed for both strategic long-term planning as well as short-term tactical planning. Supply chain optimization exercises span the gamut, from optimization of inventory and distribution to sourcing and procurement expenditures.

Although the report notes that it's difficult to quantify exactly the return on investment (ROI) or cost savings from network optimization software, manufacturers typically realize savings in the millions of dollars.

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We Want to Hear From You! We invite you to share your thoughts and opinions about this article by sending an e-mail to ?Subject=Letter to the Editor: Quarter 1 2010: Who benefits most from optimization tools?"> . We will publish selected readers' comments in future issues of CSCMP's Supply Chain Quarterly. Correspondence may be edited for clarity or for length.

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