CSCMP's Supply Chain Quarterly
December 14, 2017
Supply Chain Executive Insight E-Newsletter
Each week the Supply Chain Executive Insight e-newsletter will include brief articles about developments that are often overlooked by other supply chain publications. We will present you with summaries of the latest research as well as new ideas on how to make your supply chain operations more effective. And we'll offer commentary that sheds light on what's happening in supply chains today.
Sign up now!

Most Read Articles

News from our sister publication
DC Velocity
Forward Thinking

Retail revolution: Data synchronization comes to Russia

Comment
Metro Group AG says it is the first retailer to synchronize item-level store data with key suppliers in Russia.

Because suppliers and retailers maintain their own product databases, it can often be difficult for these supply chain partners to share information about products, such as inventory on hand.

A major German retailer is doing its part to help break down this barrier to collaboration. Metro Group AG says it is the first retailer to synchronize item-level store data with key suppliers in Russia. Working with the consumer product giants Kraft Foods, NestlÚ, and Procter & Gamble, Metro Group has extended its use of the Global Data Synchronization Network (GDSN) to its Russian stores.

GDSN enables trading partners to efficiently exchange data around the globe through Internet-based networks of interoperable data pools and a product database known as the GSI Global Registry. Metro group is a member of the SA2 Worldsync data pool (which is also the data pool for Russia); the three suppliers belong to the 1SYNC data pool.

Up-to-date product information will allow suppliers and Metro to provide the right stock to meet customer demand in Russia, one of the fastestgrowing European markets. "By synchronizing product data with Metro Group in Russia, we are able to get real-time inventory updates from Metro's stores in the region," said Janna Kouchina, director of sales for Kraft Foods in Russia, in a statement. "This gives us the ability to get our products to the store shelf faster."

The Metro Group has also begun working on data synchronization in Germany as well as Poland and the United Kingdom. It plans to roll out a similar initiative in Denmark and Hungary in the near future. "We are very satisfied with the outcome from accurate global data synchronization and are working toward synchronizing item data with all our suppliers globally," said Urs Ulrich Katzenstein, Metro Group's head of master data exchange.

To learn more about the Global Data Supply Network and data synchronization, see "Want to be agile? Master your data" by Andrew White in the Quarter 2/2007 issue of CSCMP's Supply Chain Quarterly.

Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.


Want more articles like this? Sign up for a free subscription to Supply Chain Executive Insight, a monthly e-newsletter that provides insights and commentary on supply chain trends and developments. Click here to subscribe.

We Want to Hear From You! We invite you to share your thoughts and opinions about this article by sending an e-mail to ?Subject=Letter to the Editor: Quarter 2009: Retail revolution: Data synchronization comes to Russia"> . We will publish selected readers' comments in future issues of CSCMP's Supply Chain Quarterly. Correspondence may be edited for clarity or for length.

Want more articles like this? Subscribe to CSCMP's Supply Chain Quarterly.