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Forward Thinking
The ups and downs of new product launches
By STAFF
Companies often fail to anticipate problems when they launch new products, according to André Kuper, a project manager for Hewlett-Packard Co.
From the Quarter 04 2007 issue
Launching a new product can be like a roller coaster ride. There are highs, like the increased sales and the sense of pride that comes from bringing something from idea to finished product. And then there are lows—problems associated with new designs and other first-time experiences that can stop that sense of euphoria cold....
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