Free Articles From The Current Issue
Bridging the gulf between business and academiaEducators are reaching out to the corporate world. Why aren't more companies taking advantage of the support they offer?
TI's FABulous supply chain
When changes in wafer fabrication added more links to Texas Instruments' supply chain, the semiconductor maker responded by streamlining its operations.
New skills for the 21st century
This is the time of year when supply chain thought leaders are forecasting which topics and trends will be top of mind in the coming months.
School days
Besides universities, there's another educational arena where supply chain professionals should get involved: secondary schools.
Most Read Articles
Premium Content Subscriber Login
Forward Thinking
Why marketing majors need to get out into the warehouse
Forget that field trip to the mall—marketing majors need to get out and visit a warehouse. That's because students with marketing degrees often enter the business world without understanding how supply chain practices affect marketing initiatives and strategies. But they should: Without the complex SCM processes that get the right products to the right place at the right time—and in the right condition—there would be little or no competitive advantage for marketers to exploit....
This article is premium content.
CSCMP members and magazine subscribers: To gain access to the full text of this article, log in now.
Not a CSCMP member or subscriber? Join CSCMP now or subscribe to CSCMP's Supply Chain Quarterly.
Not ready to subscribe? Return to the previous page.