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Forward Thinking

Say goodbye to "supply chain" and hello to "value network"?

By STAFF

The focus of supply chain management is shifting, moving away from "upstream," or the supply side, to "downstream," or the demand side, causing supply chain managers who participated in a recent study to suggest that that the term "supply chain management" be replaced by a more appropriate term.

From the Quarter 02 2007 issue

The focus of supply chain management is shifting, moving away from "upstream," or the supply side, to "downstream," or the demand side. This trend appears to be so firmly entrenched, in fact, that supply chain managers who participated in a recent study suggested that that the term "supply chain management" should be replaced by a more appropriate term....

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