CSCMP's Supply Chain Quarterly
December 18, 2017
Supply Chain Executive Insight E-Newsletter
Each week the Supply Chain Executive Insight e-newsletter will include brief articles about developments that are often overlooked by other supply chain publications. We will present you with summaries of the latest research as well as new ideas on how to make your supply chain operations more effective. And we'll offer commentary that sheds light on what's happening in supply chains today.
Sign up now!

Most Read Articles

News from our sister publication
DC Velocity
Forward Thinking

Retail supply chains focus on "unified commerce"

Comment
An annual survey conducted by Boston Retail Partners finds that creating a seamless shopping experience in stores, on the Web, and on mobile devices is a top priority for retailers.

Top North American retailers are planning to restructure their supply chains to go beyond multichannel and omnichannel retailing, according to a survey conducted by the consulting firm Boston Retail Partners (BRP). Ninety-three percent of the more than 500 retailer respondents in BRP's 2014 "Supply Chain Benchmark Survey" said they were planning or implementing a "unified commerce model" to enable a "seamless shopping experience, whether in the store, on the Web, or anywhere customers choose to shop with mobile devices."

BRP says that the unified commerce model differs from multichannel and omnichannel retailing by offering a much more integrated shopping experience. While omnichannel retailing does try to integrate the different retail channels (such as store, Web, and mobile), these channels typically still operate as separate silos with disparate technologies. Unified commerce, however, eliminates individual sales channels, provides a more holistic customer experience, and leverages a single technology platform.

Fifty-four percent of survey respondents said they were in the planning stages of that model, while 39 percent said they were already implementing it. Seventy-five percent of retail respondents said they are making inventory available for fulfillment to all sales channels as part of their unified commerce initiatives.

In addition, 22 percent said they have merged cross-channel efforts into a single organizational structure, as opposed to having separate organizations. The survey also discovered that despite the emergence of sophisticated supply chain management software, a surprising 46 percent of respondents still manage their supply chains with spreadsheets.

Join the Discussion

After you comment, click Post. If you're not already logged in, you will be asked to log in or register.


Want more articles like this? Sign up for a free subscription to Supply Chain Executive Insight, a monthly e-newsletter that provides insights and commentary on supply chain trends and developments. Click here to subscribe.

We Want to Hear From You! We invite you to share your thoughts and opinions about this article by sending an e-mail to ?Subject=Letter to the Editor: Quarter : Retail supply chains focus on "unified commerce""> . We will publish selected readers' comments in future issues of CSCMP's Supply Chain Quarterly. Correspondence may be edited for clarity or for length.

Want more articles like this? Subscribe to CSCMP's Supply Chain Quarterly.