Most Read Articles
Many companies place demand planning in supply chain area
The results of a new survey indicate that more than half of companies place the demand planning and forecasting function within their supply chain organizations.
LifeWork Search, a recruitment firm specializing in supply chain and procurement, recently asked managers at 110 companies where the demand planning and forecasting function resides within their organizational structures.
Fifty-two percent of survey respondents said that demand planning/forecasting was assigned to the supply chain area. Another 20 percent said sales, 9 percent said finance, and 5 percent cited marketing. The remaining 14 percent stated "other," with many specifying that the function fell under operations.
Join the Discussion
After you comment, click Post. If you're not already logged in, you will be asked to log in or register.
We Want to Hear From You! We invite you to share your thoughts and opinions about this article by sending an e-mail to ?Subject=Letter to the Editor: Quarter 2011: Many companies place demand planning in supply chain area"> . We will publish selected readers' comments in future issues of CSCMP's Supply Chain Quarterly. Correspondence may be edited for clarity or for length.