CSCMP's Supply Chain Quarterly
May 17, 2012
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Supply Chain Executive Insight E-Newsletter
Each month the Supply Chain Executive Insight e-newsletter will include brief articles about developments that are often overlooked by other supply chain publications. We will present you with summaries of the latest research as well as new ideas on how to make your supply chain operations more effective. And we'll offer commentary that sheds light on what's happening in supply chains today.
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Free Articles From The Current Issue
Supply chain segmentation: 10 steps to greater profits
Segmentation lets companies boost profitability by tailoring their supply chain strategy to each customer and product in their portfolio. Here are 10 key practices that will ensure success.

Turn your reverse supply chain into a profit center
Selecting the right disposition strategies and understanding their financial impact can help you turn the reverse supply chain into a revenue generator instead of a cost center.

Panama Canal expansion: game changer, or more of the same?
Some ports and ocean carriers expect significant new business to come their way following the Panama Canal expansion. But do the "shipper math," says the author, and it's clear that U.S. distribution patterns are unlikely to change much.

"Imagineering" a supply chain
Disney's supply chain executives coined the term "imagineering" to describe the convergence of precise engineering and execution with the imagination and "magic" that makes the company one of the world's cultural icons.

SCPro certification: the path to leadership
Even though today's supply chain talent may be better educated than previous generations, they still need to gain experience in the depth and breadth of logistics and supply chain management in order to become high-impact leaders.

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Perspective
Perspective

Does your company need a supply chain SWAT team?

Kraft's approach to tackling a companywide mandate to free up cash could help you address supply chain issues, too.

Our article titled "At Kraft, cash is king" on Page 38 details initiatives by Kraft Foods Inc. to free up capital in its supply chain. Back in 2007, Kraft's chief financial officer wanted to improve overall cash flow by US $1 billion. Since inventory ties up capital, the company's management determined that examining supply chain practices would be a good way to ferret out available cash.

However, because each of Kraft's 23 business units operates its own supply chain, there was no single solution that would work for all. So the food giant decided to educate each business unit about best practices and allowed the unit's leadership to choose the practices that were best for its particular supply chain. To help its divisional leaders find ways to liberate cash, the company recruited its own managers and experts to act as internal consultants. In short, Kraft assembled a group of experts for the task—what one Kraft executive calls a "supply chain SWAT team." (For readers who are not familiar with this term, SWAT is a law-enforcement acronym for "special weapons and tactics." A SWAT team usually is brought in to handle unusually dangerous situations. In business, it refers to a team of specialists called in to resolve a situation that local managers may be unable to handle.)

The team met with each business unit to analyze its particular proposesituation and ways to improve cash flow. In some cases, that meant changes to production, relationships with customers, and inventory holding practices. To motivate its managers to find and make these changes, Kraft offered them bonuses. Offering such incentives is an effective tactic, as a recent study described in this issue's "Forward Thinking" section found.

Indeed, Kraft's approach to solving its problem is one that any company might consider emulating: Instead of turning to outside consultants, it looked within its own ranks for the best and brightest to help lead the way. Tapping people who were familiar with the company's culture and understood the potential internal barriers was a factor in the project's success.

Although the challenge facing your supply chain organization probably is different than Kraft's, developing an inhouse SWAT team is an idea worth considering. Whether it's improving customer service, finding freight savings, or implementing carbon mapping, an internal team may just provide the solution to your problem.

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We Want to Hear From You! We invite you to share your thoughts and opinions about this article by sending an e-mail to ?Subject=Letter to the Editor: Quarter 1 2010: Does your company need a supply chain SWAT team?"> . We will publish selected readers' comments in future issues of CSCMP's Supply Chain Quarterly. Correspondence may be edited for clarity or for length.

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