CSCMP's Supply Chain Quarterly
March 18, 2010
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Free Articles From The Current Issue
At Kraft, cash is king
When Kraft Foods needed to cut costs and free up cash, its supply chain organization rose to the challenge. Better inventory turnover played a leading role in boosting cash flow by 20 percent.

San Diego—you need to be here!
Just about anyone who's involved in supply chain management will converge on San Diego for CSCMP's 2010 Annual Global Conference.

Germany gets top marks for international trade logistics
Germany tops the World Bank's ranking of nations' capacity to facilitate international trade logistics.

Companies struggle to build "cash culture"
Many companies that are fighting to free up cash in their supply chains have not taken the necessary steps to make that happen.

New book advises: Give both parties a stake in outsourcing
A new book says that 3PL relationships will improve when both company and supplier have a vested interest in each other's success.

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You can't download this

The Annual Global Conference reminded me of the undeniable value of conducting business with colleagues whom we have actually met.

How many e-mails, text messages, voice mails, and video conferences do you deal with in a day? More than you would like, it's probably safe to say. There's no question that these and other high-tech communication tools help to make us more efficient, effective, and productive in today's rapid-fire business environment. That, of course, is why we all embrace these innovations. But there are some things technology cannot do, and there are some things it should not replace.

If you have seen American Airlines' current series of advertisements, then you'll know what I mean. The ads show travelers fully engaged in unique settings that can only be appreciated in person: rock climbing beside a waterfall in the rain forest, standing before a massive painting in an art museum, enjoying the camaraderie of Oktoberfest. Above every photo is the legend "You can't download this."

If there were a similar list of "you can't download this" experiences for supply chain professionals, then next year's conference September 26–29, 2010, in San Diego, California!

We Want to Hear From You! We invite you to share your thoughts and opinions about this article by sending an e-mail to ?Subject=Letter to the Editor: Quarter 4 2009: You can't download this"> . We will publish selected readers' comments in future issues of CSCMP's Supply Chain Quarterly. Correspondence may be edited for clarity or for length.

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